leading cattle breed Society, we want to create assets and
services that benefit all – our customers (internal and
external – staff and members), our Society, the commercial
beef and dairy farmer (crossbreeding with
Simmentaler/Fleckvieh) as well as the countries in which we
provide expertise and services.
The Sim Society’s (new) Vision describes
the path that the Society will take in the coming years. It
clearly defines the goals that we set out to achieve. All
strategic decisions are based on this Vision.
The Society’s Values describe the approach
and the manner in which we want to work to achieve our
goals. They set the standards to follow, the benchmark to
measure and then ultimately shape the core of how the
Society/business lives and works in the agricultural
community, whether locally or internationally.
Together, our Vision and Values form the
framework for all of our decisions and activities. They
serve as both an orientation and a guideline for leadership,
and also define our corporate culture.
The Society’s Principles formally state
how we want to conduct ourselves on a day-to-day basis.
We must continuously comply with different
legal frameworks and cultural conditions and constantly
conduct ourselves in a manner that helps us to fully achieve
our self-established standards and further enhance the image
of the Society and our breeds.
“To provide breeders, supported by highly
efficient staff, with modern animal recording and
performance testing technology, excellent extension services
as well as market orientated promotions, thereby enabling
them to supply genetically superior, easy care and highly
efficient cattle to the Southern African cattle industry.”
“To constantly remain the most efficient
breeders’ society in Southern Africa.”